How a Garden Supply Store Exploded Sales by 42% & How to Adapt The Idea for On-Line Sales

Thanks for Voting on My "Copywriting Battle Book Part #1"

Dear Friend,

For years I Bartered with the owners of an Aussie Marketing Newsletter.

What did I barter?

I sold 795.00 Subscriptions to their Small Biz Marketing Newsletter in the USA. In Return I Got a F-r-e-e Subscription to their Newsletter. Plus Phone #'s so I could talk to Affluent Small Biz Owners They profiled.

So.

I mentioned to Chris -- the owner -- I did a lot of gardening.

Chris gave me the # of the owner of an Aussie Garden Supply Store. An Unusual Store Because it was doubling in size every year.

Innovative.

I -- 800# to answer Gardening Questions.

II -- "I Have a Complaint" -- Flyers Were BagStuffed And Stapled to Invoices.

One Page -- Featuring a Customer Complaint. And How The Issue was Resolved.

III -- Plus the Idea I was Interested in because in ONE SWOOP -- his gross Sales Jumped by 42%! And Lots of Quick Growth to come.

Todd told me what happened.

"One of our Best Customers Came in with her car. And a Trailer or Wagon hitched on the back. Trailer hitch.

"Sally got a load of Mulch.

"Then Came back and Got a Load of Manure.

"Several customers asked, "Can I borrow Your Trailer to Take Top-soil back to my house?"

"Can I borrow Your Trailer to move 50 potted plants to my home?"

"I asked Sally, "Where did you get your Trailer?"

"She told me.

"I Bought one. Put up a sign saying, "Free Trailer to help you Take Mulch Home without Paying us Extra for hauling."

"A Signup form got filled up.

"Bought a 2nd Trailer.

"A 3rd.

"A 4th.

"Bulk sales Exploded thru the roof.

Top soil, Bark mulch, Pine Mulch, Manure, Sand.

Todd Said, "We had to stop at 6 Trailers cuz we don't have the room to park more. But We are Extending the parking lot in back to fix that."

ME -- You still have a waiting list to use The Trailers?"

Todd -- "Yes. A long one."

ME -- "Wow. You Could Double your Sales of Bulk materials."

Todd -- "Yes. Dunno why we didn't think of it sooner."

On-Line ACTION STEPS --

#1 -- On Your Lawn & Garden Supply Website -- Feature a photo of a Cart or Trailer. With the Sign -- that Explains the Trailer is Free to Borrow.

#2 -- Show Before and After Prices of Bulk materials.

BEFORE -- Including Hauling fees

AFTER -- Hauling the Trailer yourself -- fees.

#3 -- Masks, Social Distancing -- All Step Outlined on the website. With photos of the process.

a -- Customers Call in to Reserve A Trailer.

b -- Place an order for Mulch.

c -- Employees hitch up the empty trailer to your Ball Hitch behind your car or truck.

d -- Skip loader loads your purchase.

e -- Customer returns the trailer. (Or gets a email & call warning they will be Charged The FEE included on the Signup form. Unless they return the Trailer.)

CHA -- CHING!

Gardening is a Multi-Billion dollar Business Already.

With THE VIRUS Situation?

Prices In Stores Skyrocketing.

People Spending more time at home with the family.

The Gardening Niche could easily grow by 50% or more.

Thanks,

Glenn Osborn