How A Retired CIA Agent Became #1 In Men's Suit Sales -- in 2 Weeks

Thanks for Voting on My "Copywriting Battle Book Part #1"

Dear Friend,

My Retired CIA Friend, Randy, Was a Super Sales Entrepreneur.

Randy told me After his 2nd Tour in Iraq he needed a job. So he walked out of the Veterans Hospital. Found a Big Houston, TX Department Store.

Walked into Personnel without a Resume.

Told Personnel, "I am just back from Fighting in Iraq. Need a Job. Have Experience working in a UK friends haberdashery. Men's Suits."

The Lady says, "Ok. We'll Give you a try."

RANDY -- "The Head of the Men's Suit Department was a skinny old Geezer. He had been #1 in Suit Sales for Years. Had his photo on the wall.

THE OLD GEEZER put Randy way in the back of the men's Suit Department. Away from everybody. In the Big And Tall Suit Department.

RANDY -- "I walked around the huge Store. Easy to get lost. Hard to find things. So I drew up a Map. Pen and Ink.

"I then went out and stood by the Entrance door.

"When shoppers came in I'd Smile and Wave. Then ask, "Whatcha Looking for? I have a Map of the Store. Can Guide you Exactly where you want to go."

"So After I showed them the Women's Shoe Department. Or kids toys. I'd say, "I Work in The Men's Suit Department. Do you know anyone who needs a Suit?

"All your husband has to do is Stand there. I do all the Work. Give Directions to The Tailors. The Seamstress. Make sure The Suit fits. Get it Done Fast. Ship it to you. AND call to make sure it arrived ok. And you are happy."

RANDY -- "Women Would say, 'You are The Man I have been Looking for. My Husband and son NEED suits. I've been After them for years. But they are Lazy. I'll call him right now. And Get them down here."

RANDY -- "After one week I was #2 in Suit Sales."

"THE OLD GEEZER was Worried. So he pulled Rank on me. Banned me from standing by the door. HE TOOK My Spot. But he didn't Understand what I was Doing."

RANDY -- "So I Watched The Old Geezer Pissing Off The People at the door. He'd ask Total Strangers just thru the door... "How'd You Like to Buy a Men's Suit? And they would say, "Get Away from me!"

"What I did was Play off that. I Walked over and stood by the Foot of The "Escalator."

"Here's what I said, 'Hello. Welcome to _______. I'm Not Like That RUDE guy at the Entrance. I'm here to show you a MAP of the Store. So you can Find what you need in a JIFFY."

"So After The 2nd Week I PASSED the Old Geezer in Sales. But the Tailors and The Mexican Ladies doing the sewing HATED ME.

ME -- "Why did they HATE you Randy?

RANDY -- "Because the Old Geezer Forced me to ONLY sell Big and Tall men's suits. So during the Suit Fittings I would Pull a Foot of Extra Material Tight at the Back. So the Suit would look GREAT in the Mirror. The man paid me his money for 2 suits. Then the Tailor and Sewing Ladies would have to cut The HUGE Suit down to fit average men. They Hated me."

ME -- "So it was a MIRACLE that you were #1 in Suit sales. The People in the Back room were afraid of the Department Head. Didn't want to get Fired. But Had to Get The Suits you Sold Ready. OR THE BIG BOSS would show up."

RANDY -- "You Got it. So I was There for a Couple months. Made a Wad Of Cash. Then Left. The Old Geezer was Happy. He got to Put The Gold Placque, with his Photo on it, BACK on the wall. #1 in Suit Sales.

ME -- "Must have been Rough to have everybody around you Hating Your Guts."

RANDY -- "Naaa. After You Have Rag-Heads shooting at you night and day. And Trying to Blow You up with IED Bombs. Suit sales is Easy.

(EDITORS NOTE - "IED" stands for Improvised Explosive Device.)

RANDY -- "Did I ever Show you my BURKA? I am only 5 foot 5 inches tall. So I'd go out shopping dressed as a woman. Face and Body covered up. Watch where the RagHeads planted Bombs. So the next day -- when the marines Drove their "Security Route" They Knew Where the bombs were buried.

"I was in big Demand. Cuz nobody else was Crazy Enough to Dress Up Like a Iraqi Lady."

Thanks,

Glenn Osborn