The Difference Btwn Benefits & Features Can Kill You

Copywriting book #2

Dear Friend,

Gary Halbert is my Copywriting Mentor.

I got all his Newsletter Back Issues.

Read Them.

Then, as he does, I Practiced Writing Like I Speak.

Most People cannot DO that.

Their Writing tends to be Long Winded. And Boring.

Here's Another Important Lesson:

BENEFITS and FEATURES Can KILL You.

Gary advocates putting The Benefit-Packed-Bullet-Points EARLY in the Sales Letter.

This Concept is so Important that Gary Wrote about it a Lot.

Nobody Will READ What you Write -- UNLESS You Understand The Difference Between BENEFITS and FEATURES.

Gary Explains with a Story.

Just Suppose You Go On a Friends Yacht.

He heads out to sea.

Soon Storm clouds and High Winds Blow in.

You are Scared.

So You Go Down into the ships Cabin. And Close the poofy Window curtains. So you can't see the Massive Waves attacking the boat.

THE CAPTAIN -- Turns On The Yacht Ocean-Stabilizer.

FEATURE?

The Pretty Curtains.

BENEFIT?

The Boat Stabilizer which keeps the boat from Capsizing! So You Do Not DIE!

Great Example.

Perfectly Illustrates The Mistake Most People Make in Their Writing. They get all Excited about The Features.

And Forget to Put The Benefits in The Headline.

And Describe Benefits at the Top of the letter.

Thanks,

Glenn Osborn

P.S. -- Below is Another Benefit/Feature STORY.

You Can Clearly See The Difference Between THE BIG BENEFIT. And the Entertainment Based YouTube.com -- Videos.